American Airlines utilizing 2-D barcodes
American Airlines is utilizing QR codes for its customers. I like this as it may help folks understand it for larger marketing efforts….
American Airlines launches mobile boarding passes
American Airlines is now extending its mobile boarding pass option to a total of six airports nationwide, with the expectation to include more airports in the near future.
The process starts when customers check in via the American Web site and are given the option to receive boarding passes on their mobile phones. Upon selection of this option, users are sent an email with a Web link to the boarding pass which contains a 2-D barcode.
By scanning the mobile screen at security and the gate, customers can completely bypass the paper aspect of travel. Proper identification is still required along with the mobile boarding pass.
Read more at www.mobilemarketer.com



