@geoffliving on text-based fundraising…
This is a really nice post on the challenges of texting campaigns.
Amplify’d from mashable.com
5 Real Challenges For Non-Profit Texting Campaigns
Close examination of texting-based fundraising reveals a wide variety of barriers for 501c3s, including the use of mandatory foundations and ASPs (application service providers) to interact with carriers, a stringent vetting process to become accepted, limited donation amounts of $5-$10, limited short codes, and shared costs with partners (in some cases, the wireless carriers). Even after setting up text-based fundraising mechanisms, non-profits face the challenge of limited function integration, and appealing to donors.Read more at mashable.com
