What Companies Should Know About Digital Natives
While not directly mobile, this audience is too important to *not* consider as potential leaders for targeted mobile media. The traits Owyang describes for the Digital Native - global, always online, sharers and creators of media - should absolutely be taken into consideration when thinking about what’s next in mobile.
Amplify’d from www.web-strategist.com
What Companies Should Know About Digital Natives
Left: Dr. Urs Gasser of Harvard’s Berkman Center, who focuses on Digital Natives.
[By age 20, kids will have spent 20,000 hours online –the same amount of time a professional piano player would have spent practicing --Dr. Urs Gasser]
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